About Us

Welcome to Chico Jack's! I'm Lucy, Mumma to Jack & Olivia.

When I started my first breastfeeding journey 2 years ago, I spent a lot of time navigating my way around a whole new world. One of my biggest challenges like many of us, was breastfeeding.

We all know breastfeeding isn't easy and we don't have a great amount of control over that. One thing I did know, was that going out and feeling 'me' was pretty non-existent. I felt like someone said to me 'you're a mum now, you don't need to worry about fashion and appearance!'  I wanted to feel like me again, I wanted to wear dresses & nice tops AND be able to breastfeed, discreetly!

So that's why Chico Jack's was launched… To provide a range of fashionable, breastfeeding friendly clothes (non-maternity), that are high quality and don't cost the earth to every boobin' Mumma, like you!

A year on, we're shipping internationally and are delighted to say that Chico Jack's is growing, and it's all thanks to the support of our Mummas. We're expanding our range of nursing clothes and working on new designs around the clock, continuing our aim to make every breastfeeding journey that little bit easier.

Thank you for reading, I look forward to continuing our mission to #normalisebreastfeeding with you!

Lucy x


Breastfeeding Friendly Clothes - #normalisebreastfeeding